The challenge to dMC from HR strategy and development consultants Cullen Scholefield was to make something very simple from something very complex.
Cullen Scholefield were launching a new training programme for HR and Learning Development professionals but the subject range was wide, the “mix ‘n match” options complicated and the permutation of qualifications mind boggling! So we created a brilliantly simple design and wrote some really clear copy, which when the client and the Chartered Institute of Personnel Management saw it they both said "eureka"!
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